<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/5c3062b240534193b707fd63f50e622e&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/5c3062b240534193b707fd63f50e622e-ccb96aae88ff0fc4.gif</thumbnail_url><duration>502.737</duration><title>Understanding Pipelines in Lofty</title><description>In this video, I discuss the importance of organizing leads within Lofty using specific pipelines, which act like folders in a filing cabinet. Each pipeline corresponds to different stages of engagement, from new leads to active clients, and dictates how we communicate with them. I also explain how to move leads between these pipelines, emphasizing the need to keep our database neat and effective. As a follow-up action, I encourage you to upload all your contacts to Lofty for better management and outreach. This will help us stay connected with everyone and ensure we’re maximizing our communication efforts.</description></oembed>