video1.0<iframe src="https://www.loom.com/embed/5c576cf6f1a4405682d1a16fa9c6dba6" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/5c576cf6f1a4405682d1a16fa9c6dba6-02a682838579a5b5.gif210.727183In this video, I walk you through how to effectively set up your target audience on LinkedIn, even if you only have the regular version and not Sales Navigator. I emphasize the importance of connecting with second and third degree connections and show you how to filter by location, industry, and position. I also share a useful trick for including or excluding specific job titles using OR and AND NOT. I encourage you to explore the results and adjust your filters as needed to ensure you’re reaching the right audience. If you find this process limiting, I recommend considering Sales Navigator for more advanced options.