video1.0<iframe src="https://www.loom.com/embed/5ced0ac8b9e74aba8cbf2373f0728e2e" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5ced0ac8b9e74aba8cbf2373f0728e2e-caf4b51996ac260b.gif62.254In this video, I explain how to navigate the cross-channel attribution reports, showcasing overall marketing performance using different methodologies. I demonstrate adjusting data with filters like conversion type and attribution models, exploring various touchpoint views and date ranges. Viewers are instructed on filtering specific channels for performance analysis, leading to a breakdown of fractional conversions credit to each marketing channel.