<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/5d2c55bfcf3c4bc086bed0d7e8e6c45c&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/5d2c55bfcf3c4bc086bed0d7e8e6c45c-full-1716832864955.jpg</thumbnail_url><duration>965.937</duration><title>New Prospect Area and Lead Object in HubSpot</title><description>Hey everyone, Lucy here. In this video, Martin and I discuss the new prospecting area and lead object in HubSpot. We explore how this new workspace and lead object concept can help differentiate the state of a contact in regards to sales processes. We also highlight the benefits of using the lead object for prospecting and how it can improve productivity for teams. No action is requested from viewers, but it provides important context for understanding the new features in HubSpot.</description></oembed>