video1.0<iframe src="https://www.loom.com/embed/5d7d6063cf8f418a8a399fcfb12ac994" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/5d7d6063cf8f418a8a399fcfb12ac994-97f5f6f1a81dd4cb.gif3340.75The meeting focused on Greg's social media growth, challenges with posting features, and the impact of personal connections on his journey. Greg and Kate discussed the importance of authenticity and human connection in content creation, and Greg's role in leading and mentoring men. They also explored potential collaborations and mentorship opportunities for young men and single mothers. ### Technical Issues and Social Check-in 0:00 - Kate Sybilrud and Greg (iPhone) discussed technical difficulties with Greg's computer, leading to him joining the call via phone. - They briefly talked about Greg's recent trip to Cartagena, Colombia, for a wedding, highlighting the cultural differences in wedding celebrations. - No decisions or actions were made during this segment. ### Social Media Insights and Growth 5:00 - Kate Sybilrud and Greg reviewed Greg's social media performance using a new feature called "Monthly Recap" on the Professional Dashboard. - They discussed the increase in views and followers from March to May, noting a decrease in the number of reels posted in May. - Greg's post with Garrett in April was identified as a significant contributor to the increase in views. - They explored the impact of posting frequency and content type on engagement. - No specific decisions were made, but they acknowledged the importance of consistency and content strategy. ### Challenges with Posting Features 10:05 - Greg raised an issue with editing cover photos for reels, where the feature was not functioning as expected. - Kate suggested a workaround by adding text directly to the video and adjusting the cover manually. - They discussed the importance of maintaining Greg's brand identity through consistent visual elements. - Greg planned to adjust his posting method to align with the workaround suggested by Kate. ### Content Strategy and Feedback 18:52 - Greg and Kate discussed the performance of recent posts, noting the importance of visual elements and personal connection in content. - Kate shared insights on adapting content ideas to fit Greg's brand, emphasizing the need for authenticity. - Greg expressed satisfaction with Kate's guidance, highlighting the personal growth and connection achieved through their collaboration. - They planned to continue testing different content strategies to enhance engagement. ### Personal Growth and Mentorship 20:16 - Greg shared his appreciation for Kate's role in his personal and professional growth, emphasizing the non-transactional nature of their relationship. - They discussed the impact of personal connections and authenticity in Greg's journey, with Kate encouraging Greg to showcase his true self. - Greg reflected on his past experiences and the importance of genuine mentorship, expressing a desire to lead and inspire others. - No specific actions were planned, but the conversation reinforced the value of personal growth and mentorship. ### Future Directions and Collaborations 28:31 - Greg and Kate explored potential future directions, including Greg's role in leading men's groups and mentoring young men. - They discussed the importance of authenticity and human connection in content creation, contrasting it with the prevalent "kick in the ass" approach. - Kate suggested potential collaborations with other leaders focused on men's mental health and personal growth. - They planned to explore opportunities for Greg to engage with broader audiences and expand his influence. ### Mentorship and Community Impact 50:18 - Greg and Kate discussed the importance of mentorship and community impact, particularly for young men and single mothers. - They highlighted the need for leadership and support in these areas, with Greg expressing a desire to contribute. - Kate proposed potential speaking engagements and collaborations to further Greg's impact. - They planned to continue exploring opportunities for Greg to engage with and support these communities.