<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/5d860de4b4154df3bcb8654461c9cc44&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/5d860de4b4154df3bcb8654461c9cc44-4fdbeb4414d2bb82.gif</thumbnail_url><duration>2985.04</duration><title>Shelby Matson Training 4/2/26 - Building Client Relationships Through Thoughtful Engagement</title><description>In this video, I share key insights on how to effectively connect with clients and leverage your sphere of influence as a real estate agent. I emphasize the importance of maintaining relationships, as 90 percent of clients say they would use their agent again, but only 12 percent actually do. I encourage you to reach out to your past clients and friends regularly, and I provide practical ideas for quarterly pop buys that are affordable yet impactful. Additionally, I highlight the significance of referral partners and suggest that you call and thank anyone who refers clients to you. Your action item is to consider your budget for pop buys and plan your outreach to stay top of mind with your clients.</description></oembed>