video1.0<iframe src="https://www.loom.com/embed/5da4361f062b46dda0befd1ce78f9694" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5da4361f062b46dda0befd1ce78f9694-f0671edc468e1341.gif140.599This Loom demonstrates what customers receive in the campaign kit and how the sequences are set up in Klaviyo. Nick explains there are two campaign sequences: one for pre Black Friday and one for during Black Friday emails. He notes that the kit includes suggested emails, along with the segments they should be sent to, including examples like wishlist reminders for early access users before Black Friday. During Black Friday, different target groups are used, such as people who assembled their wishlist and people who have never bought before, who may receive social proof reminders and more FAQs.