video1.0<iframe src="https://www.loom.com/embed/5e94d822025945dc8f1bded6e01f38e2" frameborder="0" width="1130" height="847" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8471130Loomhttps://www.loom.com8471130https://cdn.loom.com/sessions/thumbnails/5e94d822025945dc8f1bded6e01f38e2-1712237220050.gif251.933In this video, I'll walk you through a framework that has helped numerous breweries 3x their distribution network, align their messaging, and successfully launch new products. We start by defining the "what" of your brewery, both the physical and experiential aspects. Then, we dive into the "how" of delivering your products, identifying your brand authority. Finally, we explore the "why" behind your brewery, finding a purpose that sets you apart from competitors. Watch the video to learn how to create a consistent and engaging brand narrative.