video1.0<iframe src="https://www.loom.com/embed/5eedd85bc99b4fabbec28aad8e4fd155" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5eedd85bc99b4fabbec28aad8e4fd155-00001.gif676.9666666666672In this video, I explain the importance of looking at view through conversions versus click through conversions when scaling up ad spend and optimizing campaigns. I discuss the different attribution settings available on Facebook ads and their impact on data collection. I also highlight the differences between view through and click through data, emphasizing the need to prioritize click through data for more accurate performance analysis. Additionally, I provide insights on when to choose specific attribution settings based on ad spend levels. Overall, this video aims to help viewers make informed decisions about attribution settings and optimize their ad campaigns effectively.