video1.0<iframe src="https://www.loom.com/embed/5f4ad87e7cf94cf9ba11b17c8b1bfff9" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/5f4ad87e7cf94cf9ba11b17c8b1bfff9-1715699811766.gif817.9In this video, I explain the concept of conditional match nodes and how they can be used to split customers down different paths based on specific criteria. I discuss how these nodes work, using the analogy of if-then statements or a choose your own adventure book. I also highlight the importance of understanding the evaluation process and the potential complexity that can arise when working with conditional match nodes. Watch this video to gain a better understanding of how to use conditional match nodes effectively in your customer journey.