<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/5f8387f59f674833b96de54f517fcbf8&quot; frameborder=&quot;0&quot; width=&quot;3840&quot; height=&quot;2880&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>2880</height><width>3840</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>2880</thumbnail_height><thumbnail_width>3840</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/5f8387f59f674833b96de54f517fcbf8-ed8127185a33ec65.gif</thumbnail_url><duration>302.3</duration><title>McWilliams Heating Cooling &amp;amp; Plumbing</title><description>This Loom explains how Swarm System would identify which of multiple service locations are actually making or losing money. Justin Day says AI named the business in five of six Texas cities and that the model estimates $28,000 to $63,000 per month in calls going to someone else from four Google listings. He emphasizes that many multi-location owners do not know down to the dollar which locations are paying back and that tracking calls, ads, CRM, and closed orders must be lined up to avoid guessing. He also cites tracking over $15.9 million so far this year and finding $1.7 million in orders in three locations that ad platforms could not reach. The Loom notes there is a full report under the video with the company’s own numbers and estimates.</description></oembed>