video1.0<iframe src="https://www.loom.com/embed/60d0d94218314c73a8e58e0b52ea604f" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/60d0d94218314c73a8e58e0b52ea604f-7eb584d0523f5455.gif82.26In this video, I discuss the importance of variations in the Amazon Influencer Program. I explain how different colors, patterns, and sizes of products are considered variations and how creating an influencer video for a child variation can impact visibility on Amazon. Understanding the total variations data point is crucial for knowing the reach of a video linked to a product.