<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/610716e4ce804c3187d1bc74095c3d19&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/610716e4ce804c3187d1bc74095c3d19-6efd03d6bbb03afa.jpg</thumbnail_url><duration>393.566667</duration><title>Funnel vs Website, Build and Publish</title><description>This Loom explains the difference between funnels and websites in the same visual drag-and-drop builder and when to use each. It recommends using a funnel for a single offer with one clear action, since funnels provide per-step conversion tracking and native A/B split testing, unlike websites. Funnels are built from blank, templates, or AI, and commonly include multi-step chains such as a landing page followed by a thank-you page. It also covers that websites serve as a central hub for multiple pages like a homepage, services, blog, and stores, but lack native A/B testing and per page conversion tracking; the Loom warns against sending ad traffic to website pages instead of funnel steps.</description></oembed>