video1.0<iframe src="https://www.loom.com/embed/62310c5dd12c4c56a5f9bd6955838eeb" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/62310c5dd12c4c56a5f9bd6955838eeb-1716282858173.gif406.2In this video, I discuss the importance of customer generated content (CGC) and how it can benefit businesses in running video ads. I share insights on the challenges brands face in obtaining CGC and provide a recommended solution. I introduce a platform called tistimonio.com that allows businesses to collect video testimonials from customers. I explain how to set up an account, create a space for a brand, and customize messages and questions for customers to answer in their testimonials. I also provide tips on optimizing the quality and quantity of CGC. This video offers a simple playbook for leveraging CGC in marketing campaigns.