video1.0<iframe src="https://www.loom.com/embed/627492f96d6940d29d584a6d7b570888" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/627492f96d6940d29d584a6d7b570888-7a129cd5f02f0355.gif368.733In this video, I dive into the key components of fundraising, focusing on understanding the four personas involved in a campaign and the importance of our spheres of influence. We discuss how to effectively engage with these personas, particularly those who know us but may not be familiar with crowdfunding. I also challenge the traditional marketing funnel, advocating for a more dynamic approach that encourages deeper engagement with potential investors. As we move forward, I encourage you to think critically about your strategies and prepare for the next video, where we'll explore flows and funnels in more detail. Stay tuned for part two!