video1.0<iframe src="https://www.loom.com/embed/628883e90a7c4544a087c9f290841fb3" frameborder="0" width="1728" height="1296" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12961728Loomhttps://www.loom.com12961728https://cdn.loom.com/sessions/thumbnails/628883e90a7c4544a087c9f290841fb3-8841c280b8448bd0.gif406.249Hi team, in this Loom, I shared my assignment focused on the importance of micro festivals and how brands can capitalize on them, especially within minority communities like the Sindhi community. I created an interactive newsletter using Canva, highlighting key insights and examples of brands that successfully engage with micro festivals. I also developed an eight-step framework and a scoring template to help brands identify opportunities in this space. I encourage you to consider how your brand can become part of consumers' festival experiences, moving beyond just sales. I look forward to your feedback and any insights you may have!