<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/62bef0fa5f694ccba793eb91758ae82c&quot; frameborder=&quot;0&quot; width=&quot;1226&quot; height=&quot;919&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>919</height><width>1226</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>919</thumbnail_height><thumbnail_width>1226</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/62bef0fa5f694ccba793eb91758ae82c-2bc10aa1d870ce17.gif</thumbnail_url><duration>1604.433</duration><title>Creating Content Ideas Using Business Data</title><description>This Loom explains an advanced SOP for creating content ideas using business data to directly improve revenue, leads, and team performance. The author shares results including collecting 49k in April from posting 10 Reels and 74k in March to hit 100k revenue, then breaks down how to use KPI tracking to diagnose where the funnel is stalling, including DM-to-call, conversations, convert-to-call, cost, close rate, and cash collected. They emphasize reviewing setter and closer reports to extract common objections, decision drivers, fears, and questions, and illustrate how one objection about not needing a big personal brand was addressed with a video that generated 166k despite less than 3,000 Instagram followers. They also describe reverse engineering weekly targets from KPI data using a stated example to book 39 calls, maintain a 90 percent show rate, a 38 percent close rate, and reach about 104k cash collected, while using client data to refine messaging and positioning.</description></oembed>