<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/62e25b1d44f546dbaa0700cf967bd139&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/62e25b1d44f546dbaa0700cf967bd139-bbe4c967d019ab8c.gif</thumbnail_url><duration>6521.853</duration><title>5 go-to-market mistakes tech startup founders must avoid</title><description>About the video: 
 * What&apos;s included: 5 most common reasons early-stage tech startups struggle with their go-to-market and unfortunately, fail before achieving business-market fit. 
 * Outcome: The 5 fixes come together to guide you through the fundamentals of a successful go-to-market plan so you can get the best ROI from your limited marketing time / budget. 

---

Next steps for your tech startup&apos;s go-to-market (GTM): 

*  Get the Go-to-Market Design Pack to access my one-page template and crash course on how to use to build out your plan: https://bit.ly/GTMwithSwetaG

* Want a fast track? Work with me 1:1 to design and rapidly test your GTM plan! Let&apos;s explore a mutual fit: https://calendly.com/doinggoodwell/marketing-discovery

Have feedback or follow-up questions? Email Sweta: SGovani@DoingGoodWell.co

---

Resources mentioned: 
 * 0-to-1 marketing phases blog: https://0to1marketing.beehiiv.com/p/0to1-marketing-4phases
 * Lenny&apos;s Newsletter on PMF timelines: https://www.lennysnewsletter.com/p/finding-product-market-fit
 * Sweta&apos;s LinkedIn: https://www.linkedin.com/in/swetagovani/details/recommendations

--------</description></oembed>