video1.0<iframe src="https://www.loom.com/embed/63022152137d4bd0be92075af92495c4" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/63022152137d4bd0be92075af92495c4-88c250f5e3719b56.gif127.638In this video, I walk you through our ICP click-to-CRM workflow, which automates the process of finding and enriching leads, saving sales teams hours of manual searching. We utilize Pronto's account search API to define our ideal customer profile (ICP) based on criteria like company size and revenue. The workflow includes a decision maker qualification step and a waterfall enrichment process to ensure we only work with qualified leads that have emails attached. My goal is to demonstrate how flexible this system is, allowing us to adapt our ICP without rebuilding the workflow. Please take a moment to review the process and think about how we can implement this in our sales strategy.