video1.0<iframe src="https://www.loom.com/embed/6364db1cd8464e6eb79b99f780ef0a4a" frameborder="0" width="1362" height="1021" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10211362Loomhttps://www.loom.com10211362https://cdn.loom.com/sessions/thumbnails/6364db1cd8464e6eb79b99f780ef0a4a-689ea8219e0a5ef8.gif300.6959In this video, I share my thoughts on a recent email from Starling Bank that caught my attention due to its timely subject line about wedding costs. While I appreciated the engaging design and copy, I noticed a significant misalignment in content relevance for their audience. I encourage you to take note of effective email design and call-to-action strategies, but also to be mindful of ensuring that the content aligns with your audience's interests. Please consider how you can apply these insights to your own email marketing efforts.