video1.0<iframe src="https://www.loom.com/embed/63e77d1f6b1d4797812da8866fb0c39d" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/63e77d1f6b1d4797812da8866fb0c39d-8eb25389506ee0e2.gif192.566667This Loom explains the key decision to avoid starting a supplement brand by building the product first or spending money on manufacturing too early. The speaker cautions that even a brilliant supplement idea may not get buyers, and that costs add up quickly through formulation, minimum order quantities, packaging, and testing, especially without proof of demand. They share that they have launched over 300 supplement rounds in the last two years and created the Supplement Brand Blueprint, a five stage process focused on market, customer, competition, product concept, and whether the numbers make sense. The Loom also notes the concept will be personally reviewed by the creator before spending thousands and includes AI tools, prompts, a workbook, and a first month in a community.