video1.0<iframe src="https://www.loom.com/embed/654e9ef57f59428fb47b2329bb022b23" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/654e9ef57f59428fb47b2329bb022b23-ccd5c6f6f63dce81.gif217.933333This Loom explains how Sustained Giving can support mission-driven nonprofits with a done-for-you donor engagement system to improve individual giving retention. It notes that 71% of monthly donors remain active after a year compared with 24% of new one-time donors, and that individual giving accounts for two-thirds of US charitable contributions. The service includes bi-monthly donor circles, monthly communications and record maintenance, and fail payment recovery, with board updates via simple one-page reports. Donor circle content follows a three-part framework, and sessions alternate between live 25-minute meetings and two-minute letters, with dates planned around awareness moments and sessions recorded.