<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/65527bb8cc8c4133bc521a5237fb1564&quot; frameborder=&quot;0&quot; width=&quot;1670&quot; height=&quot;1252&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1252</height><width>1670</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1252</thumbnail_height><thumbnail_width>1670</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/65527bb8cc8c4133bc521a5237fb1564-c01190c26d010aef.gif</thumbnail_url><duration>392.982</duration><title>Maclay</title><description>I logged into our Foams General Inquiry dropdown and saved an updated paid submission note for the 7 to 20 period, based on 8 inquiries. I calculated blended CPL as $30.25 from total ad spend $2.42 divided by 8, and I kept the wording to steady performance this period. I noted Facebook is the main conversion driver, while Google is more for brand awareness and requires higher intent. I removed conversion talk for Google, and set anything needing attention to we will re-optimize, then hit save. No other action was requested from you.</description></oembed>