<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/663e3a5e1eea41eb8ee18f0a1c2ef39b&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/663e3a5e1eea41eb8ee18f0a1c2ef39b-7010701db2bb1d63.gif</thumbnail_url><duration>325.803</duration><title>Jumbly subject line - find out why and what!</title><description>This Loom reviews two email examples and explains how to improve subject lines and survey prompts for easier scanning and higher completion rates. It critiques a subject line that is too long and packed with numbers, noting that it is hard to comprehend while inbox scanning and suggests keeping the subject line short and scannable and moving details like the £300 Amazon gift card if needed. It also critiques an email that is overly wordy and includes a high-friction time commitment, calling out the “six to eight minutes” ask and saying the survey copy should be cut to simple bullet points. The key guidance is to avoid cognitive overload, be careful with numbers, and reduce unnecessary explanation.</description></oembed>