video1.0<iframe src="https://www.loom.com/embed/6645d50c0c1248c6901f2ac4fdcbdb3c" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/6645d50c0c1248c6901f2ac4fdcbdb3c-a5364b9ad5be1601.gif300.392In this video, I discuss how to leverage segments in the Windfall application to enhance our Giving Tuesday and year-end fundraising efforts. I highlight the importance of reaching out to high net worth individuals who have previously donated on Giving Tuesday and in December, as they are likely to give again, especially for tax write-off purposes. I also emphasize the value of re-engaging past donors, even those who contributed smaller amounts, to build relationships for larger gifts in the future. Additionally, I encourage you to utilize the matching gift information to maximize donations before the year ends. Please take action by prioritizing these segments and incorporating them into your outreach strategy.