video1.0<iframe src="https://www.loom.com/embed/6656a4a207a742f8bed62dec8fc67ca4" frameborder="0" width="3840" height="2880" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>28803840Loomhttps://www.loom.com28803840https://cdn.loom.com/sessions/thumbnails/6656a4a207a742f8bed62dec8fc67ca4-dc2b29c58f67fea8.gif216.8324In this video, I discuss the competitive landscape of advertising, particularly focusing on the awareness stage where many brands vie for customer attention. I emphasize the importance of not just promoting our products but also addressing the solutions they provide to potential problems. It's crucial to engage with audiences who are unaware of these products, as this is where we can capture and convert customers effectively. I recommend that we avoid getting stuck in the highly competitive awareness stage and instead focus on the solution-oriented messaging. Please consider how we can better position our ads to highlight problem-solving aspects and drive conversions.