video1.0<iframe src="https://www.loom.com/embed/68ce0b0818b14a07b2e1e467ace5d22d" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/68ce0b0818b14a07b2e1e467ace5d22d-baa1dc3fe019f627.gif59.165This Loom introduces a new feature in the 50 platform for gaming campaign reporting: Steam wishlist data integrated directly into campaign dashboards. It explains that daily wishlist activity is charted alongside media and key metrics like spend, impressions, video views, and conversions, so you can see what was live when wishlists spike. The platform also reports cost per wishlist across the campaign from announcement to launch, and can attribute results down to ad level using UTM tags while noting that Steam match rates are not great. It concludes with acknowledgment that attribution has limitations despite the available tagging data.