video1.0<iframe src="https://www.loom.com/embed/68d91d982bcd4541b8c523f0438a4cdd" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/68d91d982bcd4541b8c523f0438a4cdd-53272eeaa9ab525e.gif239.531This Loom provides a quick walkthrough of how to use Margot to create a strategic account plan. It explains that Margot finishes a strategic process covering market, competitors, customers, care counts, and validates insights with at least two trusted sources from the last 12 to 18 months, and that the company section acts as a central strategic hub. The plan section turns those strategic foundations into action plans, recommending five plan types including marketing plan, launch go to market plan, shorts and term campaign plan, overwriting content plan, and a one-to-one ABM plan. The video notes you can edit market and ICP details, review recommended strategic goals and messaging, and generate plans by selecting job focus, goals, audience, duration, and budgets, with Margot costing £99 a month and offering a seven-day free trial.