<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/691d3cc906fa43b2ba1054c3dfe45e6d&quot; frameborder=&quot;0&quot; width=&quot;1280&quot; height=&quot;960&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>960</height><width>1280</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>960</thumbnail_height><thumbnail_width>1280</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/691d3cc906fa43b2ba1054c3dfe45e6d-1694461682270.gif</thumbnail_url><duration>472.8599999999999</duration><title>Case Study: 20% Conversion Rate Lift  for Virgin </title><description>Hi, this is Jasper with another case study for Virgin Voyages. In this video, I&apos;ll show you how we achieved a 20% lift in conversion rates for Virgin Voyages, a company that was generating around 50 million in revenue at the time. I&apos;ll discuss three key strategies we implemented above the fold, two strategies around the CTA area, and the importance of using concrete benefits and third-party evidentials. Watch the video to learn how these tactics can help you increase your conversion rates too.</description></oembed>