video1.0<iframe src="https://www.loom.com/embed/6921fffebd3747b4b9a1a279bf8c0b6e" frameborder="0" width="2198" height="1648" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>16482198Loomhttps://www.loom.com16482198https://cdn.loom.com/sessions/thumbnails/6921fffebd3747b4b9a1a279bf8c0b6e-1707363854934.gif145.833In this video, I discuss the focus of week two, which is centered around the seven principles of marketing and the importance of creating a customer avatar. I explain how these concepts will help define our context and enable us to communicate more effectively with people both online and in person. The week's tasks include watching the seven principle videos, completing storytelling worksheets, and creating a customer avatar. Action is requested from viewers to actively engage in these tasks.