video1.0<iframe src="https://www.loom.com/embed/69e5589875a14c96b7c773f9d0a56e78" frameborder="0" width="2034" height="1525" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>15252034Loomhttps://www.loom.com15252034https://cdn.loom.com/sessions/thumbnails/69e5589875a14c96b7c773f9d0a56e78-ba0992b81fdcaf62.gif1327.215This Loom outlines a plan to optimize post purchase marketing flows to improve retention and increase repeat purchases. The current setup includes a standard post purchase flow, a review request flow, and a review plus UGC/photo flow, with performance over the last 90 plus days showing 45 percent of revenue driven by Klaviyo and 76k flow revenue versus 17k from campaigns, plus 13.5 percent retention from Klaviyo. The main proposal is to split into separate post purchase, review, and UGC request flows, add tiered VIP and rewards for repeat buyers, and launch segmented content based on team, gifting, and product preferences. The speaker also maps customer journey timing such as win back at roughly 120 to 150 days (TBD), lapsed at 120 days, and mentions testing tactics like team forms, exit intent, and cart triggers over 3 to 5 days.