video1.0<iframe src="https://www.loom.com/embed/6b013fd5c2c84397b112e435c617fb0d" frameborder="0" width="1662" height="1246" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12461662Loomhttps://www.loom.com12461662https://cdn.loom.com/sessions/thumbnails/6b013fd5c2c84397b112e435c617fb0d-28bb84674a06934c.gif425.873This Loom discusses why buying in the smart building and building operational technology market is difficult, focusing on fragmentation and the presence of alternatives. Joe Amador explains that the market resembles buying fruits and vegetables, with many options and different types of providers, and notes that in restaurant style operations, alternatives like spreadsheets and manual workflows can be “good enough” yet hard to replace due to real and perceived switching costs and risk. He argues that supplier fragmentation is often a result of asset class and ownership fragmentation, and that winner take all dominance is unlikely given how the market is structured. He also points to capital efficiency differences across companies and notes that major players have historically been hot or cold on smart buildings, launching and pulling back products.