video1.0<iframe src="https://www.loom.com/embed/6b7f824c5a2d44b7a3344470b73d5263" frameborder="0" width="1642" height="1231" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12311642Loomhttps://www.loom.com12311642https://cdn.loom.com/sessions/thumbnails/6b7f824c5a2d44b7a3344470b73d5263-04ce3865e64a523a.gif765.0569Using "Unsubscribe Feedback Surveys" to understand why people opt outHubSpot has a new feature where when your email contacts unsubscribe (opt-out) from all email from your organization, they can be given a brief survey asking why. In this video, I walk through how it works, and especially how to use the Custom Report Builder to analyze or download the data. The essential parts are selecting "Marketing email activities" as a data source, and "Gave reasons for unsubscribe" as an event type.