<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/6cda38721a76431289f2203dc2c36e57&quot; frameborder=&quot;0&quot; width=&quot;1108&quot; height=&quot;831&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>831</height><width>1108</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>831</thumbnail_height><thumbnail_width>1108</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/6cda38721a76431289f2203dc2c36e57-eb476969a7006197.gif</thumbnail_url><duration>366.125</duration><title>Optimizing Attribution with RapidMetrics Parameters</title><description>Hey everyone, in this video, I shared some tips on using the attribution feature in RapidMetrics, especially with UTM parameters in ads. I explained two methods for tracking attribution: using custom RM parameters or mapping your existing UTM parameters to RapidMetrics. If you&apos;re not using any parameters, you can simply paste the RapidMetrics parameters in your Ads Manager. If you are using UTM parameters, go to your dashboard to map them accordingly. Feel free to reach out if you have any questions.</description></oembed>