video1.0<iframe src="https://www.loom.com/embed/6ceb4e2f79cd429a8d9d4abe30cca286" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/6ceb4e2f79cd429a8d9d4abe30cca286-20c18aade60a2e84-full.jpg386.766667This video explains a process for optimizing small retail or e-commerce stores that have limited data but major on-site opportunities. Samuel Larsen describes an approach developed over 11 years. This is our approach for stores with limited data: how we supplement missing analytics with deep onboarding research, structure your optimization plan around problem-statement-driven recommendations, and walk through real before/after examples from live audits.