video1.0<iframe src="https://www.loom.com/embed/6d064eab92974126987cbd8eebbdbd98" frameborder="0" width="1788" height="1341" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13411788Loomhttps://www.loom.com13411788https://cdn.loom.com/sessions/thumbnails/6d064eab92974126987cbd8eebbdbd98-0a2c5071b7c6ddcd-full.jpg731.566667This Loom explains how to build and use forms and surveys in a site builder. It distinguishes forms for fast, structured lead capture and surveys for deeper qualification and insights with multi-step pages and progress tracking. The video shows creating a form from templates, adding custom CRM fields via drag and drop, modifying field labels and placeholders, and then sharing via embed code or a link. It also covers building a survey with multiple pages, adding optional payment fields, triggering workflows on submission, and inserting the form or survey into a funnel using pop-ups or next-step pages with previewing for the customer experience.