video1.0<iframe src="https://www.loom.com/embed/6d849bc2214c4e0f9c7ab70d835fc15a" frameborder="0" width="1118" height="838" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8381118Loomhttps://www.loom.com8381118https://cdn.loom.com/sessions/thumbnails/6d849bc2214c4e0f9c7ab70d835fc15a-3482a146dcbbc711.gif429.767This Loom explains how AI context configuration personalizes campaign messages in Clay. It covers the three main inputs used to generate emails: the campaign goal (including style rules like avoiding M dashes and exclamation marks), campaign-linked business documents such as company description and ideal customer profile, and lead data variables. The video also discusses lead data handling, including a required variable option that drops leads missing key fields, and a fallback option that preserves volume at the cost of personalization. It further shows how to format and sanitize variables (such as converting name case and removing special characters) and how to add signature related variables.