<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/6e460749034e499182af05d2b3e32a26&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/6e460749034e499182af05d2b3e32a26-d34dad10b85db47a-full.jpg</thumbnail_url><duration>1028.074</duration><title>Understanding the Content Ecosystem</title><description>In this video, I walk you through the content ecosystem and how to effectively guide potential customers through their buyer&apos;s journey. I highlight the importance of aligning content with the appropriate stages, from awareness to investment, to avoid common pitfalls like asking for purchases too early. I also discuss strategies for leveraging ads to reach the right audience at the right time. Please take note of the key points and think about how we can implement these strategies in our upcoming campaigns.</description></oembed>