video1.0<iframe src="https://www.loom.com/embed/6e903abe39d742079b2dc25a16d6307a" frameborder="0" width="1110" height="832" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>8321110Loomhttps://www.loom.com8321110https://cdn.loom.com/sessions/thumbnails/6e903abe39d742079b2dc25a16d6307a-0be5e16a1457249b.gif405.118In this video, I share insights from my lead generation agency, where we spend about $50,000 a month primarily on financial services and legal services. I've been focusing on creative testing and targeting hyper-niche micro-audiences with open targeting on Meta to improve our ad performance. By creating specific ads for different audience segments, like Realtors with bad credit, we've seen lower CPMs and better cost per lead. My plan going forward is to continue this strategy with multiple hyper-specific ads for each campaign. I encourage you to implement similar tactics in your campaigns to enhance engagement and lead quality.