<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/6ee54efd0e444cb88a68c867fe8102e7&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/6ee54efd0e444cb88a68c867fe8102e7-235548bb7771a0a0.gif</thumbnail_url><duration>1021.632</duration><title>Set Up Your Brand Voice in Ivorey</title><description>This Loom shows how to set up your brand voice inside Ivory to keep AI-generated content aligned with your messaging and sounding like your brand. It explains using the left menu to go to Marketing, then Brand Boards, and selecting the Brand Voice tab to add a brand voice, either by importing from a URL or generating from a brief description, or by starting from scratch and entering details like business type, contact information, tone of voice, target audience, pain points, brand promise, values, services, differentiation, risks of inaction, and a call to action link. After saving, you can select which brand voice is the default so AI tools such as Ask AI and Conversation AI use it. The creator recommends keeping the default brand voice up to date with your current offers and audience.</description></oembed>