video1.0<iframe src="https://www.loom.com/embed/6f4b2b23d7b44f18833dc5e2c06b36e9" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/6f4b2b23d7b44f18833dc5e2c06b36e9-95e7ff7dea4f851b.gif150.86933399999998This Loom explains that growth for a home service company comes more from sales and follow up systems than from the Google Ads themselves. The speaker invested about $17,000 in Google Ads and closed over $150,000 in work, even though follow up was “horrific,” with leads sitting for days and some never getting a second call. They emphasize that improving the systems behind the ads is what increased conversion, and they are already seeing gains in conversion rate. They also describe building a free group where owners share current frameworks and real weekly results and invite viewers to join and make an intro post with trade, city, and what is holding them back.