video1.0<iframe src="https://www.loom.com/embed/6f9cd87774c34536b900668611e707ce" frameborder="0" width="1018" height="763" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>7631018Loomhttps://www.loom.com7631018https://cdn.loom.com/sessions/thumbnails/6f9cd87774c34536b900668611e707ce-f69e241c8c427a5b.gif423.816This Loom explains why annual wheel campaign planning relies on a proactive feedback loop that compounds improvements over time. After each campaign, the team logs what worked and what did not, then uses reporting data locked into the database to update the next campaign’s planning. The process follows four steps for every campaign: planning from internal year-over-year data and proven action points, running a single cross-channel plan as the source of truth, department reporting on results, and storing learnings for the next cycle. It also covers three planning layers, including year-over-year backtracking and forecasting with recommended budgets, and emphasizes that complete inputs feed the loop using story, offer, date window, and unique notes.