<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/70631b15a42e4400a0d25bbaab0d68a0&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/70631b15a42e4400a0d25bbaab0d68a0-b4d5895d2c4d696c.jpg</thumbnail_url><duration>477.7</duration><title>Pt 3 (conversational copywriting0 </title><description>In this Loom, I walk you through my editing process for crafting effective emails, focusing on achieving a conversational tone. I emphasize the importance of authenticity, clarity, and flow, highlighting that if something feels forced, it likely isn&apos;t working. I share insights from a recent case study call, stressing that to attract clients in 2025, we must blend content with genuine conversations. I also introduce my friend Diana Parker, who has a proven system for securing clients efficiently. Please take note of the key points and consider how you can implement these strategies in your own outreach efforts.</description></oembed>