video1.0<iframe src="https://www.loom.com/embed/7073000e16284e7db6c555d027338e10" frameborder="0" width="2018" height="1513" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>15132018Loomhttps://www.loom.com15132018https://cdn.loom.com/sessions/thumbnails/7073000e16284e7db6c555d027338e10-9a964e53206e6621.gif997.56This Loom reviews BrownHaze’s e-commerce conversion problem and outlines a guided buying redesign for the homepage, collection, and product pages. The main issue is not product quality but that visitors must figure out why they should buy, which piece fits them, and why to purchase today, with key decision details scattered near the buy button. The proposed direction sharpens the homepage first impression with a primary promise, credibility points, and a guided quiz funnel, updates the collection page to filter by type, material, price, occasion, and gift intent rather than showing a generic grid, and strengthens the product page by consolidating purchase reassurance such as uniqueness, fit and length, shipping timing, returns, and more consistent related content. The Loom also recommends migrating from Wix to Shopify for better e-commerce scalability, offering seamless migration support if the team decides to move.