<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/70e753c1d21f4ad2bd15d36e210f506e&quot; frameborder=&quot;0&quot; width=&quot;1728&quot; height=&quot;1296&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1296</height><width>1728</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1296</thumbnail_height><thumbnail_width>1728</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/70e753c1d21f4ad2bd15d36e210f506e-00001.gif</thumbnail_url><duration>348.59200000000004</duration><title>Site Audit: Forbes: Increasing Conversion Rates</title><description>Hi, it&apos;s Jasper with Capital &amp; Growth. In this video, I&apos;ll be conducting a site audit for Forbes&apos; core offer, focusing on increasing conversion rates. I&apos;ll be sharing some quick changes that can be made to the page, such as using a more specific headline, recapping the benefits before the call to action, creating urgency, and using a value-positive call to action. I&apos;ll also suggest testing a testimonial from a billionaire and showing other options further down the page. If you&apos;re interested in boosting your conversion rates, check out the video below!</description></oembed>