video1.0<iframe src="https://www.loom.com/embed/70efca1cd5ec48a69d733029e441afa6" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/70efca1cd5ec48a69d733029e441afa6-1bca750e611fa470.gif189.363Hey, it's Jordan. Before we launch, I'll brief you on SMS marketing regulations. In the U.S., Canada, and the U.K., registration is a must. Brand approval takes a week, website live for campaign approval in 3 weeks. Post-launch, voice calls are supported initially, SMS later. We'll monitor approval closely with Twilio. Monthly SMS allowance is 1,200 segments, use SMS for engagement but beware of overages. Personalized SMS with one emoji per message recommended to avoid overages.