How to Set Up an Apex A/B Test in Meta Ads Manager

video1.0<iframe src="https://www.loom.com/embed/717c74b4e2d242a1b2e27f6708138ea4" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/717c74b4e2d242a1b2e27f6708138ea4-cda14b2b9182fcd5.gif116.549767How to Set Up an Apex A/B Test in Meta Ads ManagerThis video shows how to set up an A/B test in Meta Ads Manager to compare an Apex Custom Attribution campaign against a BAU control campaign. You'll learn how to select the test campaigns, set the correct date range, disable early test completion, choose Cost per Purchase as the key metric, and review the test before launch.