video1.0<iframe src="https://www.loom.com/embed/718261302c394a129effb7bf1819f420" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/718261302c394a129effb7bf1819f420-cae0bad9199d9004.gif5386.88This Loom provides an intermediate walkthrough of how to use the Lofty CRM for daily real estate workflows. The presenter focuses on leveraging listings to drive marketing and lead capture, including promotional social media pushes, automatically created landing pages for new listings, and open house forms with QR-code lead intake. They also explain how to manage leads using pipelines, classify them by stages such as new and hot, and use segments with analytics (including static versus active segments). Additional time is spent on setting up Lofty websites and using landing pages as the hub for traffic rather than sharing Zillow or Realtor.com links.