video1.0<iframe src="https://www.loom.com/embed/7186fe99778d4b59b056e53bd5607ab3" frameborder="0" width="1050" height="787" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>7871050Loomhttps://www.loom.com7871050https://cdn.loom.com/sessions/thumbnails/7186fe99778d4b59b056e53bd5607ab3-5bb8f190c1084114.gif624.533This Loom explains how cold outbound email deliverability is driven primarily by domain reputation and why you cannot fully control whether messages land. It details that email providers evaluate domains based on recipient actions like opens, replies, clicks, ignores, deletions, and reports, and that reputation is shared across all addresses on the same domain. After domain reputation (the 80 20 factor), it covers additional factors including IP address, SPF, DKIM, and DMARC, plus avoiding spam and phishing reports and using email warming (recommended 2 to 3 weeks). It also discusses odds-improving tactics like weekday business hours, sending around 20 emails per inbox per day, plain text first messages, and varying copy, and notes that deliverability is never guaranteed.