<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/720fcf36f1d742efa757e0c17c1fb657&quot; frameborder=&quot;0&quot; width=&quot;1570&quot; height=&quot;1177&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1177</height><width>1570</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1177</thumbnail_height><thumbnail_width>1570</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/720fcf36f1d742efa757e0c17c1fb657-427e83a733b0dc32.gif</thumbnail_url><duration>4012.867</duration><title>Message Is Not the Media, Substack Growth</title><description>This Loom introduces AI Reasonability and the “message is not the media” concept, showing how to package loving grace plus logic into mini-books and distribute them for impact. The creator demonstrates Substack Support as a 24/7 built-in teaching tool, using it live to generate a simple 30-day growth plan and day-by-day checklist (including setting up the about page and welcome email in days 1 to 3, posting consistently in days 8 to 14, and turning on recommendations in days 15 to 20). Participants also discuss scaling through community, local legacy media, and networking with a human touch. The Loom references local legacy media for hyper-local defense against AI fraud and mentions 46,000 followers supported by a local chamber reposting podcast posts.</description></oembed>